About us

Our vision is not "big words." Our vision drives what we believe - moves us the trust of our customers and business partners. We want to be the company that will build our future on the common satisfaction of customers and employees.

We invest a constant effort to maintain a good reputation in the business, providing fast and efficient services to our customers. With the aim to fully meet demands, needs and expectations, the mainstay of our business lies in:

  • Focus on people
  • A good relationship with customers
  • Satisfaction with suppliers

Our vision:

“To become and to remain clear market leader in all competing segments of the products in our portfolio.
To maintain increasing market share of distributed products. To unite people that can, want and know how to be the best.”

Key objectives:

  • Developing of our own human resources
  • Latest infrastructure accompanying business processes
  • Provide a complete after sales service to customers
  • Professional implementation strategy of our principals


88 2.jpg

babies born in the last five years in Alca trgovina

2.200.000 5.jpg

sweet bars are eaten on average per year

19% 4.jpg

average annual growth in sales

120.000.000 3.jpg

a year removed stains with our stain remover

16.000.000 1.jpg

cups of tea are drunk annually

1.200.000 6.jpg

our chocolate participates in a large number of cakes per year

toalet-papir.jpg 139.400km

is the average annual spending our toilet paper


is number of different production units number that counts our range

transport.jpg 110.000

deliveries to our customers annual