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1899 - Year of great idea

In the late 19th century, Josef Hipp owner of the pastry shop in Pfaffenfofenu, after the birth of twins, has faced adversity to his wife Mary did not have enough milk. Josef began to think about feeding the girls. As confectioner figured it: grind the toast and got a meal, which they add milk to make it thicker. Girls are survived, as well as the other five children.

In 1901 First product

The success of crisp bread flour, which is sold by Josef in its sweatshops, it soon outgrew the small border town. One of the pre-grown son helped his parents, selling door to door even in large Munich. He became a fan of his work and founded the company HIPP. In year 1950 Georg Hipp began to produce vegetable baby food. Kids food soon, packing no more in cans, rather than in glass bottles. The product range from day to day spread.

In year 1956 Pioneers of organic biological farming

In parallel with the beginnings of industrial food production, Georg Hipp began in 1956 with breeding crops with natural methods, away from the industry and without chemicals.

He was delighted with thinking of Dr. Hans Muller, the biological father of organic agriculture. The aim was: healthy infant foods through healthy organic biological farming. The family farm has become BIO farm. George's children Klaus, Paulus and Georg continuing the light family tradition and BIO philosophy continues to be their guiding star in the business. Little by little neighbourhood households recognize the good side was growing and becoming subcontractors Hippo. HIPP is now the largest processor of world cultures from organic biological farming.


Consumers are increasingly aware of the importance of organic food as a source of healthy living. Sign of HIPP organic food products provides security to every parent that their child nutrition provides superior quality.


Regulations of the Republic of Serbia produces organically are required to be marked with national character



All HIPP meals include quality of the canola oil, such as this, especially for feeding babies, it is recommended by Institute for Research of child nutrition. Bio canola oil baby supplies natural omega-3 fatty acids, which are important for the healthy development and structure of the brain and nerve cells.


For HIPP are selecting only specially chosen strictly controlled fruit: In feeding the baby fruit is introduced as an indispensable source of vitamins, minerals and trace elements. HiPP-s fruit is rich in vitamin C and helps strengthen the immune system of your child.

Fruits and grains - no added sugar

Your baby is through lactic food, meals for babies and dairy mash supplied well in proteins. As the afternoon meal supplemental food, Research Institute of recommended pediatric nutrition meals with less protein.

There are HIPP fruit & cereal right thing: Slight fruit and fine grains make it easy and well suited to saturate. Fruit jars contain only natural sweeteners from fruits and are produced without added sugar.

Fruit and yoghurt - no added sugar

The unique experience in taste offering products HIPP fruit & yoghurt. Whether it into two layers as a duet or blended fruit such as fruit and yoghurt strawberry-raspberry. With each portion your baby gets a special portion of yoghurt and precious calcium needed by the baby - of course without added sugar.

Bio milk porridge - with no added sugar

After the fourth month you can start to give your baby mammary porridge and evening. HIPP bio milky porridge is made from a strictly controlled ingredients. With that contain milk by age, important omega -3 fatty acids and valuable vitamins and fiber and have a very natural taste.

100% BIO-juices without added sugar

HIPP 100% bio juices are made from fruit that is ripe in the sun. The juice of carrots is drained directly from freshly picked carrots. Fruit and carrots grow in strict accordance with the directives of biological agricultural production – without artifical fertilizers and means for spraying. It leaves them the necessary time for ripening, so that completely naturally develops its own special taste. Therefore they do not need or adding sugar or flavorings. They are rich in vitamin C, contain little acid, so they are adapted to your baby's sensitive organism. Juices are ideal as sources of vitamins with meals supplemental food. Vitamin C in the juice accelerates the absorption of iron from a meal with vegetables and grains.

ORS solution

HiPP ORS is ready to drink oral rehydration. It is suitable for the treatment of diarrhea in infants of the fourth month of life, and young children, as recommended by your doctor. HiPP ORS 200 allows the natural treatment of diarrhea. The loss of fluids and electrolytes caused by diarrhea is immediately compensated.

Milk formula

HiPP bio-stamp guarantees respect very strict rules. Babies who are not breastfed or who are partially breastfed, require special food, which is the model of breast milk. The body of an infant was still very sensitive and therefore the composition of milk food for babies is legally clearly regulated. As a basis for all dairy foods used cow's milk provides calcium and valuable proteins. HiPP insists to the fullest extent on naturalness and benefits. As a starting material for bio dairy foods, exclusively used strictly controlled bio-milk.


Vegetables for HiPP grown under strict guidelines biological farming - no artificial fertilizers and plant spray. Vegetables are ideal for start-up foods, after completing the fourth to sixth month.

HiPP’s vegetable is particularly aligned with the needs of the baby in the nutrition. With a simple structure we disclaim binder, in accordance with legal regulations and colors and preservatives. As recommended in the first supplementary food, we do not add salt - because not later seasoning.

Through the precious oil from rape your baby gets natural omega-3 fatty acids, which are important for the development of brain and nerve cells.

Baby food for bedtime

HiPP baby food for a good night in a jar with milk composition of the transitional milk, adapted to the age of the child, contain calcium and are very filling and tasty meal that just feels good and warm and cold.

Tea for nursing mothers

HiPP Natal tea for breastfeeding has been developed in cooperation with midwives, for a period of special needs at the end of pregnancy and during breast-feeding. HiPP Natal tea for lactating contains a selected blend of herbs such as cumin, fennel and anise, which has long been known to stimulate milk production.

Fruity fun

Whether you're on the playground, family travel or during the school holidays, delicious fruits in an interesting package will be a great snack.

Portion 90g of fruit comprises 100% of the organic quality. A fun and cheerful design of the new packaging, will enchant your child at a glance and easily will give him a healthy and fun meal.

Give children a fruity fun with three new flavors: Apple - Banana - Strawberry; Apple - Peach – Forest fruit and Apple - Pear - Banana.

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